Would the Real Science World Please Stand Up

Science World, the aluminum foil golfball blip on everyone’s radar when out-of-town guests come knocking, now has three aliases!

Pick up a flyer from the science and technology museum these days and take your pick of three names: Science World, Science World British Columbia and TELUS World of Science.

It makes sense to me to use the shorter name on the front page of their flyer (which in this case is the one for Extra Large Shorts), but inside the flyer, they revert to Science World British Columbia.

I googled Science World. There was Science World at the top of the page. Nothing amiss. Then I picked up the Extra Large Shorts flyer again and found a different website, www.telusworldofscience.com/vancouver. Going to www.telusworldofscience.com instead of the specifically Vancouver site, I discovered two other TELUS Worlds of Sciences, one in Calgary and the other in Edmonton. Huh? I didn’t know Science World was a franchise. Or perhaps TELUS is buying up sponsorship honours from science museums?

The link to the Vancouver TELUS World of Science diverted traffic back to the original Science World site.

Just as interesting is the links Science World chooses – they’re very well hidden under General Information, then About Science World. No mention of the Vancouver Maritime Museum, one of my favourite museums in the GVRD, while its neighbours, the H.R. MacMillan Space Centre and the Vancouver Museum get linked. Also interesting is that the Vancouver Aquarium has done a name change too, to the Vancouver Aquarium and Marine Science Centre.

Science World, by the way, once had other names: Extended I, during its days as a homeless exhibition that made its way around the Lower Mainland from 1977 to 1982, and the Arts, Sciences & Technology Centre, when it found a home at Granville and Dunsmuir, from January 15, 1982 until the 1988 inauguration of the old Expo Centre as the new Science World.

2 Comments so far

  1. Ryan C (unregistered) on January 26th, 2006 @ 11:56 pm

    Hey, what about its short-lived identity as the Telusphere? That was almost clever by comparison.

  2. maktaaq (unregistered) on January 27th, 2006 @ 7:14 am

    Oh yeah, I remember that one now…completely forgot it…

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