Roll up the Tim

My boss walked in this morning with a cup of coffee from the inimitable Tim Horton’s, and I noticed the Roll up the Rim to Win has returned. I was sorely tempted to take myself out to the nearest Timmy’s just for the chance of winning, but after some consideration I’ve changed my mind.

Timmy’s just isn’t what it used to be for me. I’m not a coffee drinker, so the caffeine addiction has no real hold on me in that sense. I know that Timmy’s coffee has special, magical properties that only Timmy’s coffee drinkers can explain, so I won’t even try to go there.

These days, though, I have many issues with what used to be a staple of my daily life.

I am a tea drinker. A couple of years back, Timmy’s changed their tea. Their tea used to be standard, reasonably good bagged tea, on par with Red Rose and very nearly Tetley type flavour. I liked it. Someone decided that this perfectly fine tea they were serving wasn’t nearly gimmicky enough, and ordered a change. From that point forward, the tea was to be pre-steeped from a special, Tim Horton’s blend created by world-renowned tea specialists. I got very excited about this, and was looking forward to my first cup.

I hated the stuff. Generally at home I drink loose-leaf tea, but I knew I could always count on Timmy’s tea to be pretty good for what it was. No more.

This change also allowed them to start charging different prices for different sized teas. I suppose, with pre-steeped tea, that only makes sense – much like the coffee.

What truly enraged me, however, was the fact that they still had their ‘specialty’ teas – Earl Grey, Raspberry herbal, and so on – in tea bags, but they had also changed the pricing for that and had begun charging different prices for different sized cups with water. I was so angry I staged a protest, and stopped going to Timmy’s altogether unless I absolutely had to (ie. everyone else was going for lunch and I had to eat something… but I didn’t buy tea.)

To top it all off, I’ve noticed over the past few years a serious decline in the number of ‘win’ cups when Roll up the Rim is on. It used to be that, out of three cups of tea or coffee, you would win on average at least once – a coffee, a donut, a cookie at the very least. Then they stopped putting roll up the rim on Small sized cups. You want to win, you buy a medium or larger. I don’t yet know if it’s the same this year.

I’ve somewhat mellowed out in my rage at Timmy’s, but I still won’t buy their steeped tea. And Roll up the Rim(tm) holds no sway over me anymore.

It’s almost like a part of my life that’s gone. In a way I miss it, but most of the time it’s not something I notice.

Besides, West Coast Timmy’s stores don’t understand the concept of a toasted bagel. Toasted apparently means ‘slightly warmed’ here, when you order from Timmy’s. That’s just not good enough.

3 Comments so far

  1. wyn (unregistered) on March 1st, 2006 @ 2:55 pm

    With only the Broadway (mega) Tim’s location as a reference, I say here that West Coastie Tim’s workers do not know what it means to work at Tim’s. Tim’s back home is like a smooth operating machine, you can hardly believe how efficient middle-aged ladies and beyond can be when they are veterans at the job. Here, the Tim’s machinery churns clunkily along while goofy youngsters joke and have fun on the job – a queue formed that really should not have given all the registers and that each cashier had a helper.


  2. Jenny Lee (unregistered) on March 1st, 2006 @ 6:26 pm

    That’s about the same for every West-coast based Tim’s I’ve been to. The one on Marine Drive in North Van is perhaps the WORST I have ever visited. They have yet to get an order entirely right for us, and it’s not that hard.


  3. Ryan Cousineau (unregistered) on March 1st, 2006 @ 7:39 pm

    As with all contests, no purchase necessary (danger: PDF).

    No, I’m not that desperate to enter the contest :)



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