Media deathwatch: bad MOJO

logo_new.gifMOJO 730, an AM sports radio station, has had its format changed. 24 Hours is reporting that starting Monday, the new format will be continuous traffic reports during rush hours, and re-runs of CKNW’s talk radio the rest of time.

In other words, Corus has fired the talent and are passing the savings on to themselves.

I kid, of course. Mojo was getting beat up in the sports-radio ratings by TEAM 1040, which also scored the radio broadcast rights for Canucks games for the next six years. I suppose this town just wasn’t big enough for the two of them.

In the last few years, 730 kHz has been a troubled frequency. It went from talk radio for guys to talk radio for sports, to now.

Of course, I’m old enough to remember LG73, The once-popular top-40 radio station, and home of the morning zoo. But thanks to the internet, you can not only experience the ultimate LG73 tribute, you can even listen to a streaming audio site whose format is inspired by the original.

2 Comments so far

  1. maktaaq (unregistered) on June 1st, 2006 @ 10:37 pm

    Ah, LG73…the highlight of my early high school career…I remember the day their format changed.

    What an unwholesome surprise that was.

  2. Ryan Cousineau (unregistered) on June 2nd, 2006 @ 7:41 am

    Which way did LG’s format go from its original top-40 setup? Did they chase after some techno-inspired Z-wannabe thing for a time?

    I was a weird kid and teen, had no time for pop music, and was most likely to be listening to CKNW, either for hockey games, talk radio (!), or Network Replay with Jack Cullen. The Shadow knows….

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