“One Tooth” Wonder

Two things still impress upon me from the first time I visited the One Tooth boutique in the former Fairchild Plaza at Broadway and Cambie.

First, the saleswoman chirped about how they they have the same supplier as Lululemon but their prices are deeply slashed from those at Lulu.

Then she told me how “just that day” a woman clad in head-to-toe co-ordinating Lulu attire came into the store pronouncing how she doesn’t wear anything but. However, she found she loved the One Tooth products and bought three whole outfits in one breath!

(Two years into living here and I’ve still managed to entirely resist Lulu and Aritzia/tna. Yay.)

Despite being a lifelong aerobics bunny, I took up running several years ago to eliminate time spent commuting to the gym as I could set out immediately from the Borg Cube (Dalhousie University’s Computer Science Building) without time wastage. A secondary perk is that well-known conception that running is a cheap free sport.

But it’s not. If you get serious, you burn through several pairs of expensive runners per year since they only have a 350- to 500-mile lifespan. Race registrations don’t run cheap nor does all the cool gear – music/holders, heart rate monitors, special socks, power gels, etc. And then there’s the clothing (read: sweat-wicking) in the form of Nike’s Dri-Fit, Adidas’ ClimaLite, etc. It’s hard to own quite enough!

So imagine how delightful it is to get a nylon/spandex double-strap tank top with built-in bra ($29), cotton capris with a trendy plaid band about the hip ($25), and a nylon/spandex hooded jacket with flat seams ($30)! Those of you who do shop around Lulu can fill in for yourself how much these items would cost there.

Yes, the alternative is very nice to have.

Cambie-Broadway One Tooth location no longer exists.
Three shops remain at 917 Denman, 1218 Robson, and 3457 Cambie.

2 Comments so far

  1. Ryan Cousineau (unregistered) on June 11th, 2006 @ 7:00 pm

    Try being a competitive cyclist. Not only do you need extra-special clothing and pricey entry fees, you also need to belong to Cycling BC to compete in most races, which is better than a hundred dollar a year cost.

    Plus, of course, you need to buy a bike. I am living proof racing can be done on a bike costing less than a grand, but even a cheap bike puts nice runners in the shade.

    And after all that, you’re supposed to buy special shoes too!

    None of this is bad value: cycling is a wonderful sport, but when I hear that you’re spending $300-400/year in running shoes, I’d like to know how I can race bikes that cheaply :(.

  2. Erin (unregistered) on June 15th, 2006 @ 9:43 pm

    I had the same problem with rowing. Spandex, racing and coaching fees were constantly setting me back. It was still worth it though.

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