BC Hydro Billboard Peddles for Power

bc hydro billboard

Sadly I heard about this just a little to late to check it out for myself, though I’ve yet to be able to find out exactly where this was setup, so I likely wouldn’t have been able to find it anyways.

Apparently the folks from BC Hydro setup the billboard in a parking lot somewhere in downtown Vancouver. The billboard was up for 5-days and featured a reindeer encrusted with 1,500 LEDs, all of which were powered solely by people power!

The DDB/Vancouver project required 120 volunteers to power the display, non-stop, for 5-days. BC Hydro says the power required to keep all 1,500 LEDs burning for 5-days would have been just enough to sustain 120 traditional mini Christmas lights for just as long. That’s a hell of a difference.

One things for sure, 120 mini bulbs would have made for one skinny Rudolf.

For more pictures, go to: http://www.frederiksamuel.com/blog/2006/12/bc-hyrdro.html

3 Comments so far

  1. Rebecca (unregistered) on December 20th, 2006 @ 8:12 pm

    nice, I’m trying to figure out where that was and hey welcome to Metblogs, eh! :p


  2. Wrenkin (unregistered) on December 20th, 2006 @ 8:53 pm

    Richards just South of Robson. So, behind S’il Vous Plait?


  3. Kate (unregistered) on December 21st, 2006 @ 9:34 am

    i wished i could have seen this thing too. I was curious about what kind of person would volunteer their nights sleep away for an advertising project!



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