Brand new SFU
Now that SFU is fourty years old, it’s over the hill in more ways than one, prompting the current administration to embark upon a bit of a face-lift.
SFU’s administration announced a few weeks ago that after much deliberation it would be removing the crosses from the top corners of its crest and replacing them with books, in order to limit confusion as to the school’s identity as a secular institution. Though the old crest will continue to be registered as a symbol of SFU, the new one will take its place on diplomas and merchandise.
Today however, the crest is nowhere to be found on the front page of the SFU website. Instead this week the school unveiled a new, modern looking brand and logo for SFU, created to promote a sense of unity between all three campuses, as well as common standards for use of the logo in print and on the web.
What can I say of the new logo?
In short, it’s a rectangle. A red rectangle. I’m not sure whether I want to call it brilliant or a waste of money. Perhaps it will grow on me. Have a look and decide for yourself.