Olympic mascots are actually pretty good

all

When I say actually pretty good I mean that they’re shockingly good. Olympic mascots don’t exactly have a history of being memorable, interesting or anything more than a way of selling some t-shirts but these are actually pretty cute. Which is to say they’re going to sell a lot of t-shirts. They’re really kid friendly and are pretty Vancouver specific, as opposed to say a giant spring or squiggle.

From the CBC [cbc]:

Miga is a mythical First Nations sea bear that is part killer whale and part Kermode spirit bear, “who lives in the ocean with her family pod, beyond Vancouver Island, near Tofino, British Columbia,” according to a VANOC press release.

Quatchi is a “young sasquatch who comes from the mysterious forests of Canada.”

The third mascot, Sumi, an animal-guardian spirit, is a Thunderbird that wears the hat of an orca. Sumi will be the mascot of the Paralympics.

Maybe it’s a case of lowered expectations, and I’m sure my praise of them is not going to be universal.

9 Comments so far

  1. Chris (unregistered) on November 27th, 2007 @ 6:16 pm

    I kind of like them too. The sasquatch was genius. I didn’t see that one coming.


  2. Jonathon Narvey (unregistered) on November 27th, 2007 @ 9:00 pm

    I do like Quatchi. The other two, not so much. You just can’t tell what the hell they are without a VANOC marketing cheat sheet.


  3. Maktaaq (unregistered) on November 27th, 2007 @ 11:03 pm

    I usually ignore anything to do with the Olympics, but these are really cute. I may pay enough attention to these Olympics to collect a napkin with their image. If anyone wants to give me the stuffed toy versions, by the way, I would gladly accept the trio.


  4. Carol Browne (unregistered) on November 27th, 2007 @ 11:05 pm

    Yup – the Samsquantch is the best of the bunch. Those guys are very cute!


  5. Erica M (unregistered) on November 28th, 2007 @ 7:57 pm

    I think they’re totally adorable. Especially that sasquatch.


  6. Corey (unregistered) on December 1st, 2007 @ 8:41 pm

    are you joking? How much of the taxpayers money went into creating these? Who is going to reap the benefits from the sales of these?


  7. Jeffery Simpson (unregistered) on December 2nd, 2007 @ 5:30 pm

    Corey since the Bay is selling a ton of this merchandise already I’m going to assume that at the very worst these guys will end up revenue neutral. I’d assume the IOC and the VOC is going to be getting the bulk of the money.


  8. sammys (unregistered) on December 4th, 2007 @ 2:36 pm

    I’m sure with 6% PST, 6% GST, plus licensing fees and other markups, the taxpayers of Canada will more than recover the cost of developing these mascots.

    Over 1 billion people will watch the Games, of which at least 150 million will be in North America.

    Say only 50 million people worldwide shell out for some Games-related merchandise at an average price of $10 an item – that’s $500 million in revenues.

    A 10% profit on this is $50 million, while the cost to develop and test the concept probably wasn’t more than $5 million.

    The fact is, revenues will probably be much higher, as these are conservative assumptions.

    Why do people have such trouble with the concept that you have to spend money to make money?


  9. Jeffery Simpson (unregistered) on December 4th, 2007 @ 2:45 pm

    It’s because we’re a nation of boxcar hobos who’ve been riding the rails for centuries and just happened upon this city that was left to us by a previous civilization. We still don’t trust things like paper currency and leaving the Gold Standard. If we can’t eat it it’s probably just going to trick us and steal our bindles.

    At least that’s my theory.



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