Businesses show their pride

A funny sign, originally uploaded by jelee_unleashed.

I have to admit I don’t pay as much attention to the annual Pride Parade and other festivities as I should, but it’s hard to avoid the build up if you live downtown. Walking to work today past a number of the floats as they prepared, I noticed that everyone seems to have funding. By funding I mean advertising.

I realize that it’s not my place to tell the homosexual community how to run their events, but the amount of advertising versus actual content seems surprisingly uneven. I suppose every business in Vancouver wants to be seen as supporting gay rights, and that’s great, but at what point does the parade go from being a parade to being an advert on wheels?

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