Telus – keeping Vancouver clean, one ad at a time.

It’s a great loophole – if you spray your ad on a wall or sidewalk in paint, you’re defacing property. You’re graffiti! If you spray your ad on a wall or sidewalk in solvent, you’re… cleaning it? The technique has been gaining in popularity over the last half-dozen years, but it’s finally made a big showing in Vancouver… promoting something from Telus. I don’t know what, as the URL doesn’t take me anywhere. And it’s ironic (I think? I can never tell any more) that the ad, involving recycling and being nice to trees apparently, involves chemical solvents headed to the nearby sewer next rainfall.

Still, anything is more clever than their Koodo ads.

2 Comments so far

  1. Ryan Cousineau (van_ryan) on August 20th, 2008 @ 10:48 am

    Are you sure that’s done with solvents? Because it looks more like the work of a stencil and a pressure-washer to me.

    Cleaning your name into a sidewalk with a pressure-washer is an old trick. No soap needed, just a few thousand pounds of pressure behind a bit of water.


  2. castewar on August 20th, 2008 @ 1:23 pm

    100% sure? No, but I know it can and is done with solvents – I just assumed the same thing here. Pressure wash could work, I just can picture how they keep the stencil flush with the surface (so water doesn’t go under the edge and clean more than it’s supposed to. Solvents and detergents, you have more control with, as you can lightly spray like paint stenciling.

    Now I have to know for sure – time to bug Telus!



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