It’s a great loophole – if you spray your ad on a wall or sidewalk in paint, you’re defacing property. You’re graffiti! If you spray your ad on a wall or sidewalk in solvent, you’re… cleaning it? The technique has been gaining in popularity ^[1] over the last half-dozen years, but it’s finally made a big showing in Vancouver… promoting something from Telus. I don’t know what, as the URL doesn’t take me anywhere. And it’s ironic (I think? I can never tell any more) that the ad, involving recycling and being nice to trees apparently, involves chemical solvents headed to the nearby sewer next rainfall.

Still, anything is more clever than their Koodo ads.