"We Are All Canucks" more than just branding?

Johnny Canuck, originally uploaded by miss604.

Over the past few years the Canucks have been using the slogan “We Are All Canucks”. Now I think we all understood that meant that each and every Vancouverite was a part of the Canucks “team”. You know the part of the team that has to pay to go to the games, and that the rest of the team likes to play pranks on such as tricking us into buying a new jersey every year [kk].

We’re kind of treated like the kid who shows up to Little League Baseball wearing a football helmet for extra protection.

The thing is though I think we’ve been reading the slogan wrong. I think over the past few years the Canucks have just been softening us up, preparing us for their real plan. First they hired a rookie GM, then they let Marcus Naslund go without even trying to resign him while making wild claims about signing Sundin and then they became the first team to name a goaltender a captain since 1948 despite an NHL rule against the practice.

Don’t you see the next step here? The next stage in this plan to revolutionize the National Hockey League, the sport of hockey and even sport itself?

Right now regular Canucks fans appear in ads alongside the team. The thing is though hockey players are expensive. They want millions of dollars to play a sport that most people who play actually have to pay to. Are you thinking what I’m thinking?

We are all Canucks, because soon we’ll all be playing for the Canucks. Show up on game night with goalie equipment and you can play between the pipes. Have a pair of skates that fit you and were bought in the last six years? You’re a winger. And we’d pay for the privilage wouldn’t we. How much do you think the Canucks could auction off the right to take a face off against Sydney Crosby?

Kid with the football helmet, it’s your turn at bat.

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