Have you seen that short, very minimal commercial with a bunch of hockey players racing down a track in Quebec City? That’s Crashed Ice, a Red Bull sponsored extreme sport. (Update: between the time I wrote this and it being posted, Red Bull started running a new commercial, which is louder and explicit. Just pretend I mentioned whichever one you have actually seen.)
I kind of like the idea – I think a lot of Canadians could get into it. It’s fast, there are spills and chills, and while most of us have left our elite puck-handling days behind us, somewhere deep down inside a lot of us probably believe we could participate in a sport that rewards simple durability on skates. Heck, you even get to wear full hockey gear!
But how does an average Joe or Jane get to become an extreme sportsman/sportswoman like that?
Up until January 24th (11:59 pm EST) you can enter in a lottery draw to participate in one of 11 qualifying events across Canada, with winners going on to compete in Quebec City in March. And just in case, some entrants will win a trip to Quebec just to watch – so, worse comes to worse, you get a trip out of it I guess.
If you want a taste, you can always tune into the live webcast of the Crashed Ice finals in Munich, tomorrow. Or have a look at this video from last year’s championship.