Metro’s Gone Green

Anyone else notice that the Metro newspaper this morning was green? I don’t mean the green logo at the top of the page — I mean it looks like someone spilled their leftvoer green beer from St. Patrick’s Day on the whole lot of them.

Anyone know whether this is a switch to some kind of post-consumer recycled paper which happens to include a lot of Easter grass? Or if it’s just a marketing initiative to make the Metro immediately distinguishable from the other free dailies and other papers? (Admittedly, the Financial Times is pink, so I suppose green for the Metro is acceptable.)

I’m genuinely curious.

6 Comments so far

  1. Ryan Cousineau (unregistered) on April 5th, 2006 @ 4:43 pm

    There’s a long trend of funny paper colors in Europe. The yellow jersey of the Tour de France (and the pink jersey (“maglia rosa”) of the Giro d’Italia) are both coloured after the paper of the sporting newspapers that originally sponsored the events.


  2. Matt (unregistered) on April 5th, 2006 @ 5:01 pm

    You read that on wikipedia didn’t you?


  3. Jon (unregistered) on April 5th, 2006 @ 5:28 pm

    Sports papers, or supplements, in the UK are fairly often printed on different colour. I grew up with the Manchester Evening News “pink final,” but that along with other such institutions is now disappearing: http://football.guardian.co.uk/News_Story/0,1563,354450,00.html.

    And then of course there’s the Financial Times, which is also pink.


  4. Luke (unregistered) on April 5th, 2006 @ 9:04 pm

    The reason why its’ green is b/c of the special Dove body wash insert in the middle.


  5. Ryan Cousineau (unregistered) on April 5th, 2006 @ 9:05 pm

    Dude, I am a creepy Cliff Clavin of trivia. I not only know that without looking it up, I’m pretty sure I know the names of the papers: L’Auto in France, and Gazetta della Sport in Italy (still published, still pink)…I’m checking…La Gazetta dello Sport.

    It doesn’t hurt that I’m a complete bike racing nut, either.

    More seriously, the interesting thing is that the Metro’s paper change was completely unannounced. I’m going to take a wild guess and say maybe it’s a teaser in an ad campaign.


  6. keith lim (unregistered) on April 6th, 2006 @ 12:18 am

    Now really, was it that hard to pick up a Metro paper and have a look for yourself. They’re not exactly rare.

    Sticking out over the top edge of the paper was part of a longer-than-usual sheet, an advertising section in the middle of the paper. Flipping to that page–easy because it acted like a bookmark–revealed a Dove advertisement for “green” products, containing ingredients like cucumber and green tea.

    On another topic, there’s no such word as “its'” Seriously, what provokes people to write absurdities such as “its'”?



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