Brand new SFU

Now that SFU is fourty years old, it’s over the hill in more ways than one, prompting the current administration to embark upon a bit of a face-lift.

SFU’s administration announced a few weeks ago that after much deliberation it would be removing the crosses from the top corners of its crest and replacing them with books, in order to limit confusion as to the school’s identity as a secular institution. Though the old crest will continue to be registered as a symbol of SFU, the new one will take its place on diplomas and merchandise.

Today however, the crest is nowhere to be found on the front page of the SFU website. Instead this week the school unveiled a new, modern looking brand and logo for SFU, created to promote a sense of unity between all three campuses, as well as common standards for use of the logo in print and on the web.

What can I say of the new logo?

In short, it’s a rectangle. A red rectangle. I’m not sure whether I want to call it brilliant or a waste of money. Perhaps it will grow on me. Have a look and decide for yourself.

11 Comments so far

  1. Aerodoq (unregistered) on February 9th, 2007 @ 9:24 pm

    Wow, Adblock Plus sure hates that site. When I visited, the page was almost completely borked, with not much other than a red bar across the top. After checking with the adblocker off, I’ve got to say it’s a red bar across the top with a few pictures. Not much change. Wow, that’s a memorable mark.

    And seriously? banner.js as being a central part of making your page viewable? You’d think someone would have tested the design with Adblock enabled to make sure that it worked. And here I thought SFU had a good reputation in IT.


  2. Josh (unregistered) on February 9th, 2007 @ 10:21 pm

    Reminds me of York University’s theme a bit — red rectangles. Also, reminiscent of London School of Economics’ logo.

  3. carolbrowne (unregistered) on February 10th, 2007 @ 10:27 am

    Wow. Pretty plain. A bit of a lunch bag letdown if you ask me. Maybe they were trying to keep it modern looking or something.

  4. Jonathon Narvey (unregistered) on February 11th, 2007 @ 7:42 pm

    I’m pretty sure that isn’t a crest. Actually, a red rectangle doesn’t really stand for anything, except maybe enthusiasm for the color red.

    The whole purpose of a crest is to give people a sense of the institution’s traditions and ideals. This logo is lame.

  5. Carla (unregistered) on February 11th, 2007 @ 11:42 pm

    and to think the alumni association just called me to ask for money for the university..ha, I’ve given them enough

  6. keith lim (unregistered) on February 13th, 2007 @ 12:19 pm

    Seriously, I create better logos as throwaway jokes for fake companies.

    It’ll give me great pleasure to dismiss the Department of Begging (aka Alumni Association) the next time they call on behalf of the University to ask me for money.

  7. Chris (unregistered) on February 13th, 2007 @ 1:03 pm

    Funny, the public affairs department (the one that put out the press release about the new logo) is still using the old coat of arms on their site.

  8. Adam (unregistered) on February 14th, 2007 @ 10:46 am

    Some students here are making this into a bigger deal than it actually is. I’ve heard comments that their “school pride” has been ruined because of the logo change. What I find terrifying about that is that some students choose to find more pride in their school’s logo than their school’s education.

  9. Erin (unregistered) on February 14th, 2007 @ 11:24 am

    Losing all pride for the school is a little harsh, isn’t it? I’ve finally decided that I don’t like the logo at all, but it’s still a decent, respectable school.

  10. Ryan Cousineau (unregistered) on February 20th, 2007 @ 1:51 am

    I think the new logo is wonderful, and I have copied on my website. Or rather, the guy who I let mess with my web header has fallen in love with it.

  11. Judy (unregistered) on February 21st, 2007 @ 11:22 am

    When I first heard that they were changing the logo by replacing the crosses with books it didn’t bother me as the crosses and book are not apart of the true Fraser coat of arms. To find out that they have replaced the coast of arms complete with what I think is a plain and not very inventive logo disappoints me. I am proud of my SFU education, but I don’t know who anyone can be proud of the new logo.

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