Talking adverts in Vancouver

Has anyone seen Nokia these billboards around town yet? Do they work? From [wn]:

The Finnish cell phone company has implemented a bus stop advertisting campaign that has Canadian commuters talking…to each other. The poster, which features a photo of Nokia’s new Solo push-to-talk phone, shows off the mobile’s walkie-talkie feature by actually allowing commuters to talk to other commuters standing at other bust stops in different cities in real time, just by pushing a button. The campaign is under way in Vancouver, Montreal, Toronto, and Calgary.

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