100.5 The Peak challenges listeners to find their $5

100.5 FM has an interesting idea for promoting their station – take a five dollar bill and then drop it. As people pick it up and spend it, it moves around the city. Now, if someone were aware that there’s a special bill out there and knew what to look far (say, they were to watch The Peak’s YouTube video on the matter) and was diligent in checking their pockets every time they got a new fiver, they might win $5000.

I’m wondering, how likely is it that someone will find the bill – certainly if everyone in the city knew about the contest, someone would find it quick, but I’m betting there’s a very good chance this bill will just wander off.


1 – Banks pull notes all the time. This may only temporarily remove the bill from circulation, but it could freeze it indefinitely, or even move it to another city where The Peak isn’t heard. And the longer this bill is out there, the more likely the maximum audience will be reached and passed before it’s found.

2 – Even more likely is the bill leaves the city on a person, headed on a flight to Toronto, a car-ride to Prince George, or traded in for American South of the Border.

3 – Fire. OK, I admit this is very very unlikely. I just wanted more than two ways the contest could end in nothing (and while I understand the purpose is to get the name of the station out, not for someone to actually win the five grand, it’s more interesting is someone does win.)

3 Comments so far

  1. David Hayes (unregistered) on September 22nd, 2009 @ 2:57 pm

    I’d say it’s already worked. You wrote about it, I read it. That was presumably their plan

  2. castewar on September 22nd, 2009 @ 7:57 pm

    Oh, totally. Like I said, I get that their goal isn’t to give out the money, it’s all about getting their name out there. That said, it’s a one-time trick if it doesn’t play out as advertised, which is why I’m curious to see if that five will move like they think (or did not think, as the case may be.)

  3. Ted Sheckler (unregistered) on September 23rd, 2009 @ 3:11 pm

    great idea!! radio need more out-of-the-box promotions like this.

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